relevant to the viewer and the product? Is attention quickly the selling message believable within an unbelievable

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relevant to the viewer and the product? Is attention quickly the selling message believable within an unbelievable gained? Does the viewer understand, ‘What’s in it for me?’ or exaggerated story?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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