12 What is meant by full-display, semi-display and lineage advertisements? What is the difference between classified and...
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12 What is meant by ‘full-display’, ‘semi-display’ and lineage advertisements?
What is the difference between classified and ROP advertisements?
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Related Book For
Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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