17 Are the video and the audio elements matched so as not Source: Adapted from Baldwin (1982),...

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17 Are the video and the audio elements matched so as not Source: Adapted from Baldwin (1982), and Book et al. (1984)

to confuse the viewer?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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