2 What are the activities needed? i.e. lead generation and qualification, negotiation, account development, order taking, enquiries,

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2 What are the activities needed? i.e. lead generation and qualification, negotiation, account development, order taking, enquiries, problems/technical support, fulfilment, logistics, etc.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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