4 Can the actions you want be communicated in the media, have you avoided wasting words? desired...

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4 Can the actions you want be communicated in the media, have you avoided wasting words?

desired atmosphere within the time available? 21 Have you kept the commercial simple and avoided

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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