5 Have customers been categorised e.g. by lifetime value, buyer behaviour (FRAP frequency of purchase, recency

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5 Have customers been categorised e.g. by lifetime value, buyer behaviour (FRAP –

frequency of purchase, recency of last purchase, amount bought, product category bought) loyalty, etc.?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 06:00 AM

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5 Have customers been categorised e.g. by lifetime value, buyer behaviour (FRAP frequency of purchase, recency of last purchase, amount bought, product category bought) loyalty, etc.?
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5 Have customers been categorised e.g. by lifetime value, buyer behaviour (FRAP frequency of purchase, recency

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Integrated Marketing Communications

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