7 Are the product, packaging and related icons easy at a glance everything it needs to say?...

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7 Are the product, packaging and related icons easy at a glance everything it needs to say?

to recognise? 13 Does the message convey a USP? If not, does it

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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