6 Do all the visual elements reinforce one another, are previously or through other media? they instantly

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6 Do all the visual elements reinforce one another, are previously or through other media?

they instantly memorable? 12 Does it very succinctly convey (in seven words or less)

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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