Consumers/customers own varied (idiosyncratic and inconsistent) behavioural responses to promotional activity.

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Consumers/customers’ own varied (idiosyncratic and inconsistent) behavioural responses to promotional activity.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 17, 2024 02:00 AM

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Consumers/customers own varied (idiosyncratic and inconsistent) behavioural responses to promotional activity.
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Consumers/customers own varied (idiosyncratic and inconsistent) behavioural responses to promotional activity.

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Integrated Marketing Communications

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