Do you agree with the criticism that the use of DAGMAR approach stifles creativity? And do you

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Do you agree with the criticism that the use of DAGMAR approach stifles creativity? And do you think that setting measurable objectives is always possible? Why or why not?

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Advertising And Integrated Marketing Communications

ISBN: 9781259026058,9789339223908

1st Edition

Authors: Kruti Shah

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Question Posted: Oct 24, 2024 05:00 AM

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Do you agree with the criticism that the use of DAGMAR approach stifles creativity? And do you think that setting measurable objectives is always possible? Why or why not?
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Do you agree with the criticism that the use of DAGMAR approach stifles creativity? And do you

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Advertising And Integrated Marketing Communications

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