Explain reach and frequency. Why are they inversely correlated, given a fixed budget? Do you think it

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Explain reach and frequency. Why are they inversely correlated, given a fixed budget? Do you think it is possible to determine effective frequency with certainty?

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Advertising And Integrated Marketing Communications

ISBN: 9781259026058,9789339223908

1st Edition

Authors: Kruti Shah

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Question Posted: Oct 24, 2024 05:00 AM

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Explain reach and frequency. Why are they inversely correlated, given a fixed budget? Do you think it is possible to determine effective frequency with certainty?
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Explain reach and frequency. Why are they inversely correlated, given a fixed budget? Do you think it

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Advertising And Integrated Marketing Communications

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