Management of all forms of contact which may form the basis of marketing communications activity. This involves

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● Management of all forms of contact which may form the basis of marketing communications activity. This involves any relevant communication arising from contact within the organisation and between the organisation and its publics.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 05:01 AM

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Management of all forms of contact which may form the basis of marketing communications activity. This involves

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Integrated Marketing Communications

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