Range of target audiences not confined just to customers or prospects nor just to imply end
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● Range of target audiences – not confined just to customers or prospects nor just to imply end customers but include all selected target audience groups. These may be any specified ‘public’ or group of ‘publics’ – stakeholders (e.g. employees, shareholders, suppliers), consumers, customers and influencers of customers and consumers, both trade and domestic.
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Related Book For
Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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