Non-controllable, exogenous variables occurring at the time of the promotional activity, for example, economic fluctuations, distributor activity,

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Non-controllable, exogenous variables occurring at the time of the promotional activity, for example, economic fluctuations, distributor activity, price variations, import and export behaviour.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 17, 2024 02:00 AM

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Non-controllable, exogenous variables occurring at the time of the promotional activity, for example, economic fluctuations, distributor activity,

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Integrated Marketing Communications

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