The nature and content of advertisements really do matter focusing on how product image or company

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The nature and content of advertisements really do matter – focusing on how product image or company reputation affects the customer’s perception of quality and therefore value.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 17, 2024 02:00 AM

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The nature and content of advertisements really do matter focusing on how product image or company reputation affects the customers perception of quality and therefore value.
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The nature and content of advertisements really do matter focusing on how product image or company

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Integrated Marketing Communications

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