To what extent do you think the physiological measures can be relied on for evaluating the performance

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To what extent do you think the physiological measures can be relied on for evaluating the performance of ads? Do you think they would always yield consistent results? Can these results be fully attributed to advertising?

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Advertising And Integrated Marketing Communications

ISBN: 9781259026058,9789339223908

1st Edition

Authors: Kruti Shah

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Question Posted: Oct 24, 2024 05:00 AM

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To what extent do you think the physiological measures can be relied on for evaluating the performance

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Advertising And Integrated Marketing Communications

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