Does online success as an e-commerce company automatically translate into successful brick-and-mortar commerce? Discuss and research the

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Does online success as an e-commerce company automatically translate into successful brick-and-mortar commerce? Discuss and research the strategy behind Amazon’s recent decision to open retail bookstores. To date, what do results look like?

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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Question Posted: Oct 15, 2024 05:02 AM

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Does online success as an e-commerce company automatically translate into successful brick-and-mortar commerce? Discuss and research the strategy behind Amazons recent decision to open retail...
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Does online success as an e-commerce company automatically translate into successful brick-and-mortar commerce? Discuss and research the

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Contemporary Business

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