Salespeople for the Ansul Company, a manufacturer of fire prevention systems for B2B applications, have been told
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Salespeople for the Ansul Company, a manufacturer of fire prevention systems for B2B applications, have been told they will now have to sell small fire extinguishers to the retail market. The salespeople have never sold in the retail market before and have no background in this area. What role problems are likely to occur?
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Related Book For
Contemporary Selling Building Relationships Creating Value
ISBN: 285710
4th Edition
Authors: Mark W. Johnston, Greg W. Marshall
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