Think back to one of the largest purchases youve ever made. Discuss how each of the steps

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Think back to one of the largest purchases you’ve ever made.

Discuss how each of the steps in the consumer behavior process was applied and whether cultural, family, or social influences came into play. How would you evaluate the purchase decision today?

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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