1. The new United admits it may have hurt itself with customers by making too many passenger-service...

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1. The new United admits it may have hurt itself with customers by making too many passenger-service related changes at once, like reducing the free baggage allowance at the same time it introduced the new passenger information system.  Do you agree?  Why or why not?

2. On the financial side, the merger is intended to boost revenue and shrink costs.  What customer-service goals do you think the new United has?  What customer goals should it have?


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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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