2. Product placements. Visit the Web site listed here. It tracks product placements in movies. Review the material on the Web site and then answer the following questions:

a. Which movies have had the largest number of product placements?

b. Which brands have appeared most often?

c. What are some of the benefi ts and risks to marketers of movie product placements?

http://www.brandchannel.com/brandcameo_fi lms.asp