3. Public relations. Visit the Web sites of at least three large, multinational corporations. Examples include Siemens,

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3. Public relations. Visit the Web sites of at least three large, multinational corporations. Examples include Siemens, DuPont, and ExxonMobil. Review the material on the Web sites and prepare a brief report outlining how each firm includes public relations as part of its promotional strategy.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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