1. How do you think Google’s expected dominance of the online display advertising market will affect marketers who already use the Internet for marketing communications? Will its push into this market attract any marketers who aren’t currently using online marketing messages?

Google’s acquisitions of ad-friendly YouTube and ad specialist DoubleClick were major investments the firm hoped would help it catch up in the display ad business.

Now, Google is drawing near its goal. Its display advertising business should soon be generating $1 billion in sales each year, according to industry analysts and the company’s CEO. That will represent a 40 percent increase and will account for about 4 percent of Google’s total annual sales. The revenue is expected to come mostly from about $700 million raised from video and banner ads on YouTube. “Display is now a key business for us,” said Google’s vice president of product management. “Our goal is to bring the science of search to the art of display,” agrees the firm’s executive in charge of display advertising.