Choose one of the following firms and identify which marketing channel or channels you think would be

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Choose one of the following firms and identify which marketing channel or channels you think would be best for its goods or services. Then explain the market factors, product factors, and organizational and competitive factors contributing to your selection. (Pottery Barn; Outback Steakhouse; Golf Digest magazine; LPGA; The Gap)

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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