Given the information on sampling, were there any errors? What would you have done differently?

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Contemporary Canadian Marketing Cases

ISBN: 978-0132827904

5th edition

Authors: H.F. Herb MacKenzie

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Question Posted: Apr 30, 2018 09:21 AM

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Given the information on sampling, were there any errors? What would you have done differently?

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James purchased an electronic phone directory of 9000 phone numbers to use as his sampling frame The sampling unit was households James chose a simple ...View the full answer

Contemporary Canadian Marketing Cases

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