Why is it important to talk about selling solutions instead of products or services? How does selling

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Why is it important to talk about selling solutions instead of products or services? How does selling solutions further the success of a relationship-selling approach?

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Contemporary Selling Building Relationships Creating Value

ISBN: 102447

5th Edition

Authors: Mark W. Johnston, Greg W. Marshall

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Question Posted: Apr 19, 2024 01:01 PM

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Why is it important to talk about selling solutions instead of products or services? How does selling

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Selling solutions rather than products or services is important because it focuses on meeting the specific needs and challenges of customers rather th...View the full answer

Contemporary Selling Building Relationships Creating Value

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