. Have you heard stories of companies that had difficulties in defining a CRM strategy? What was...
Question:
. Have you heard stories of companies that
had difficulties in defining a CRM strategy?
What was the nature of the problem,
and how could it have been solved?
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Related Book For
Customer Relationship Management Concept Strategy And Tools
ISBN: 9783662553800,9783662553817
3rd Edition
Authors: V. Kumar , Werner Reinartz
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