In Figure 12.3 a distinction is made between customers and non-customers. It is suggested that certain indicators

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In Figure 12.3 a distinction is made between customers and non-customers. It is suggested that certain indicators can be used to segment non-customers in the same way as customers for whom an extensive profile has been developed.

(a) Provide an example to illustrate this method.

(b) Indicate which risks are associated with this method.

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Customer Relationship Management

ISBN: 9780273774952,9780273774976

2nd Edition

Authors: Ed Peelen

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Question Posted: Oct 28, 2024 05:01 AM

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In Figure 12.3 a distinction is made between customers and non-customers. It is suggested that certain indicators

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Customer Relationship Management

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