14-5 In a small group, select a company and research its marketing communications activities for the past

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14-5 In a small group, select a company and research its marketing communications activities for the past several years.

Has the company changed its advertising campaign in that time? Has the type of appeal remained the same or has it changed? Create a presentation of your findings. (AACSB:

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

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Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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Question Posted: Oct 23, 2024 08:04 AM

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14-5 In a small group, select a company and research its marketing communications activities for the past

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Digital Marketing, Strategy Implementation And Practice

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