14-5 In a small group, select a company and research its marketing communications activities for the past

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14-5 In a small group, select a company and research its marketing communications activities for the past several years.

Has the company changed its advertising campaign in that time? Has the type of appeal remained the same or has it changed? Create a presentation of your findings. (AACSB:

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Financial Management And Policy

ISBN: 9780130326577

12th Edition

Authors: James C. Van Horne

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Question Posted: Oct 21, 2024 07:00 AM

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14-5 In a small group, select a company and research its marketing communications activities for the past

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Financial Management And Policy

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