8-4 What is a brand? Describe the brand sponsorship options available to marketers and provide an example
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8-4 What is a brand? Describe the brand sponsorship options available to marketers and provide an example of each. (AACSB: Communication) pg99
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Digital Marketing, Strategy Implementation And Practice
ISBN: 9780273746102
5th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
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