Discuss how the micro-macro dilemma relates to each of the following products: air bags in cars, nuclear

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Discuss how the micro-macro dilemma relates to each of the following products: air bags in cars, nuclear power, bank credit cards, and pesticides that improve farm production.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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