Discuss the nature of marketing in a socialist economy. Would the functions that must be provided and

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Discuss the nature of marketing in a socialist economy. Would the functions that must be provided and the development of wholesaling and retailing systems be any different than in a market-directed economy?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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