Discuss the prospects for a group of Latin Amer- ican entrepreneurs who are considering building a factory

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Discuss the prospects for a group of Latin Amer- ican entrepreneurs who are considering building a factory to produce machines that make cans for the food industry. Their country is in Stage 4-the nondurable and semidurable consumer products manufacturing stage. The country's population is approximately 20 million, and there is some possibility of establishing sales contacts in a few nearby countries.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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