Discuss the future growth and nature of wholesal ing if low-margin retailing and scrambled mer- chandising become
Question:
• Discuss the future growth and nature of wholesal ing if low-margin retailing and scrambled mer- chandising become more important. How will wholesalers have to adjust their mixes if retail es- tablishments become larger and retail managers more professional? Will wholesalers be elimi- nated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing dif- ficulty?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
Question Posted: