Discuss the future growth and nature of wholesal ing if low-margin retailing and scrambled mer- chandising become

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• Discuss the future growth and nature of wholesal ing if low-margin retailing and scrambled mer- chandising become more important. How will wholesalers have to adjust their mixes if retail es- tablishments become larger and retail managers more professional? Will wholesalers be elimi- nated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing dif- ficulty?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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