Why would a firm use a manufacturer's repre- sentative in a foreign market if it could hire

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• Why would a firm use a manufacturer's repre- sentative in a foreign market if it could hire a salesperson for a lower commission rate?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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