What is an agent middleman's marketing mix? Why do you think that many merchant middle- men handle

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• What is an agent middleman's marketing mix? Why do you think that many merchant middle- men handle competing products from different producers, while manufacturers' agents usually handle only noncompeting products from differ- ent producers?

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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Question Posted: Oct 15, 2024 07:01 AM

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What is an agent middleman's marketing mix? Why do you think that many merchant middle- men handle

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Basic Marketing A Global-Managerial Approach

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