Evaluate and compare the factors likely to affect (a) a construction company, (b) an insurance brokerage contemplating

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Evaluate and compare the factors likely to affect

(a) a construction company,

(b) an insurance brokerage contemplating setting up a transactional website aiming to develop online market share.

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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