Explain family brands. Should Toys R Us de- velop its own dealer brands to compete with some
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Explain family brands. Should Toys "R" Us de- velop its own dealer brands to compete with some of the popular manufacturer brands it car- ries? Explain your reasons.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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