You operate a small hardware store with empha- sis on manufacturer brands and have barely been breaking
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You operate a small hardware store with empha- sis on manufacturer brands and have barely been breaking even. Evaluate the proposal of a large wholesaler who offers a full line of dealer- branded hardware items at substantially lower prices. Specify any assumptions necessary to ob- tain a definite answer.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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