Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Is the marketing environment uncontrollable – something that the company can only prepare for and react to? Or can companies be proactive in changing environmental factors?

Think of a good example that makes your point, then read on. pg99

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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Question Posted: Oct 23, 2024 06:02 AM

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Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Digital Marketing, Strategy Implementation And Practice

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