O bjective 2 D escribe the major retailer marketing decisions. pg102 Retailer marketing decisions (pp. 381386)

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➤ O bjective 2 D escribe the major retailer marketing decisions. pg102 Retailer marketing decisions (pp. 381–386)

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

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Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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O bjective 1 E xplain the role of retailers in the distribution channel and describe the major types of retailers. Retailing (pp. 375381) pg102
O bjective 3 D iscuss the major trends and developments in retailing. pg102 Retailing trends and developments (pp. 386392)
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O bjective 2 D escribe the major retailer marketing decisions. pg102 Retailer marketing decisions (pp. 381386)

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Digital Marketing, Strategy Implementation And Practice

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