Some demographic characteristics are more im- portant than others in determining market po- tential. For each of

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Some demographic characteristics are more im- portant than others in determining market po- tential. For each of the following characteris tics, identify two products for which this characteristic is most important:

(a) size of geo- graphic area,

(b) population,

(c) income,

(d) stage of life cycle.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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Question Posted: Oct 15, 2024 07:00 AM

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Some demographic characteristics are more im- portant than others in determining market po- tential. For each of

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Basic Marketing A Global-Managerial Approach

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