What are the business practices used by Zara that have made it responsive to customer needs and

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What are the business practices used by Zara that have made it responsive to customer needs and successful financially in the B2C market?

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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