Why do many department stores seek a markup of about 40 percent when some discount houses operate

Question:

Why do many department stores seek a markup of about 40 percent when some discount houses operate on a 20 percent markup!

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

Question Posted: