Define geodemograpldc segmen1a1;0,1. Identify SC'eral types of firms that might employ this type of market segmentation. and

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Define geodemograpldc segmen1a1;0,1. Identify SC\'eral types of firms that might employ this type of market segmentation. and explain why.

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Marketing 2016

ISBN: 9781305769786

18th Edition

Authors: William M. Pride, O. C. Ferrell

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