How docs deri'ed demand appl)' to the demand for passenger-jet engines? What :ire 1he implica1ions for GE's

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How docs deri\'ed demand appl)' to the demand for passenger-jet engines? What :ire 1he implica1ions for GE's ma.rt.eting efforts?

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Marketing 2016

ISBN: 9781305769786

18th Edition

Authors: William M. Pride, O. C. Ferrell

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