Wh:it is market segmenlation? Desc-ribe the basic conditions required for effcctj.,.c sc-gmentation. Identify se,,era) firms that use

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Wh:it is market segmenlation? Desc-ribe the basic conditions required for effcctj.,.c sc-gmentation. Identify se,,era) firms that use markel segmentation.

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Marketing 2016

ISBN: 9781305769786

18th Edition

Authors: William M. Pride, O. C. Ferrell

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