Advertising has been likened to offering a performance bond, where the seller must relinquish the bond if

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Advertising has been likened to offering a performance bond, where the seller must relinquish the bond if certain performance goals are not met. What is the link between advertising and bonding?

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Economics Of Strategy

ISBN: 9781118273630

6th Edition

Authors: David Besanko, David Dranove, Scott Schaefer, Mark Shanley

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