Can a market be vertically differentiated and horizontally differentiated at the same time? If not, why not?

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Can a market be vertically differentiated and horizontally differentiated at the same time? If not, why not? If so, give some examples.

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Economics Of Strategy

ISBN: 9781118273630

6th Edition

Authors: David Besanko, David Dranove, Scott Schaefer, Mark Shanley

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Question Posted: Oct 11, 2024 09:00 AM

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Can a market be vertically differentiated and horizontally differentiated at the same time? If not, why not? If so, give some examples
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Can a market be vertically differentiated and horizontally differentiated at the same time? If not, why not?

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Economics Of Strategy

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